Pin Up Partners: your gateway to iGaming success

Pin-Up offers partners a chance to earn commissions by promoting the Pin-Up Casino and sportsbook. Affiliates can benefit from competitive revenue share rates, CPA deals, or hybrid models tailored to their preferences. The program provides timely payouts, dedicated support, and a flexible approach, making it an appealing option for affiliates looking to monetize traffic in the online gambling niche.
Join Now

What is the Pin Up affiliate program?

The Pin-Up Partners program is a comprehensive affiliate marketing platform designed to help individuals and companies promote Pin-Up’s iGaming products, including Pin-Up Casino and Pin-Up Bet. Affiliates can monetize their traffic by driving new players to these platforms, earning commissions based on player activity. The program offers a variety of commission structures, advanced tools, and global support, making it an ideal choice for affiliates in the online casino and sports betting industries.

Pin-Up affiliate commission structure

Pin-Up Partners provides multiple commission models to cater to different types of affiliates. The flexibility in commission structures allows affiliates to maximize their earnings based on their traffic type and region.

RevShare model The RevShare model is among the most popular options within the program. Affiliates earn a percentage of the net revenue from the players they refer. The commission typically ranges from 30% to 50%, depending on the number of players brought in and their activity levels.

CPA offers For affiliates who prefer a one-time payment for each player they refer, the company offers CPA (Cost Per Acquisition) deals. Depending on the geography (GEO) and the quality of traffic, CPA payouts range from $20 to $50 per first-time depositor.

Hybrid models The Hybrid Model combines both RevShare and CPA offers, allowing affiliates to earn an initial upfront payment for each new depositor and an ongoing share of the revenue generated by the player over time. This model provides the best of both worlds for affiliates looking to maximize long-term earnings.

Subaffiliates The company also allows affiliates to build their network by referring other affiliates. Through the Subaffiliate program, affiliates can earn a percentage of the commissions generated by their subaffiliates, providing an additional income stream.
Sign Up

💸 Commission Model	💰 Rates	📅 Payout Frequency
RevShare	30% – 50% of net revenue	Upon request, processed within 3 business days
CPA	$20 – $50 per first-time depositor (varies by GEO)	Twice a month (1st-15th and 16th-30th)
Hybrid	Combination of RevShare and CPA (custom rates)	CPA: Twice a month, RevShare: Upon request
Subaffiliate	3% of referred subaffiliate’s earnings	Same as the primary affiliate’s payment model

How to join the PinUp Partners

This simple step-by-step process ensures affiliates can quickly get started and earn commissions by driving traffic to Pin-Up’s iGaming products:

Register: Click the “Join” to begin your registration process. Fill out the necessary information, including contact details, traffic sources, and promotional methods.
Account moderation: The Pin-Up team will manually review your account information to ensure compliance with their guidelines. This process typically takes up to 24 hours. After approval, a dedicated account manager will contact you to confirm your account and provide onboarding assistance.
Access the dashboard: Once your account is confirmed, you can log into your affiliate dashboard to access marketing materials, track your campaigns, and view your earnings.
Start promoting: Choose your preferred offers, set up campaigns, and promote Pin-Up Casino and Pin-Up Bet to your audience.

Financial details

The partner’s program offers flexible payment options tailored to different commission models. The minimum payout is $50, making it accessible even for affiliates with smaller earnings. For CPA deals, payments are processed twice a month, with reporting periods running from the 1st to the 15th and from the 16th to the end of the month. Payments are transferred within 3 business days following the close of each reporting period. For RevShare models, payments are made upon request and processed within 3 days. Affiliates using the RS+ model receive payments once a month, ensuring a steady flow of income based on player activity. Pin-Up Partners supports a variety of payment methods, including Visa/MasterCard, Skrill, Neteller, Bitcoin (BTC), USDT (Tether), PayPal, and bank transfer, giving affiliates the flexibility to choose their preferred payout method. All payments are processed quickly, providing affiliates with reliable and efficient earnings.

Technical aspects

The company offers a range of technical features to help affiliates optimize their campaigns and track performance effectively. These include:

Advanced Tracking Software: Pin-Up Partners utilizes cutting-edge tracking systems to monitor real-time traffic, conversions, and player activity. Affiliates can easily access detailed reports and analytics through a user-friendly dashboard.
Cookie Length: The program offers a 30-day cookie duration, ensuring affiliates earn commissions on any player who registers within 30 days of clicking their referral link, even if the player doesn’t convert immediately.
Mobile App Integration: Pin-Up fully supports mobile traffic, allowing affiliates to promote the Pin-Up Casino and Bet mobile apps. This integration ensures seamless tracking for mobile users and maximizes conversions from mobile traffic sources.
Custom Reporting Options: Affiliates can create custom reports using filters such as GEO, offer type, and subaccounts to gain deeper insights into their traffic and earnings.
Data Security: All data transferred within the system complies with the highest security standards, ensuring the confidentiality and safety of affiliates and players.

Get Started

Support & resources for affiliates

The brand provides comprehensive support and resources to ensure affiliates have everything they need for successful campaigns. The program offers a range of services aimed at maximizing affiliate performance and improving engagement:

Dedicated Account Managers: Each affiliate is assigned a personal account manager who offers guidance, strategic advice, and personalized support. The account managers help affiliates optimize their campaigns and address any issues quickly.
Marketing Materials: Affiliates can access high-quality marketing materials, including banners, landing pages, and promo creatives. These materials are localized in multiple languages to suit various target markets and are updated regularly to reflect new promotions and products.
Educational Resources: the company provides affiliates with tutorials, webinars, and industry insights to help them stay updated on the latest iGaming trends and optimize performance.
Real-Time Statistics: Affiliates can monitor their performance in real-time using advanced tracking tools. These include detailed reports on traffic, player activity, and revenue, allowing for data-driven campaign adjustments.
Custom Promo Materials: For affiliates who need specific promotional assets, Pin-Up Partners offers custom marketing materials tailored to individual needs and traffic sources.
24/7 Support: Affiliates can access support 24/7 through email, Skype, or Telegram. This ensures that any technical or operational issues are resolved promptly.

Product offerings

Online casino Pin-Up Casino features various games, including slots, table games, and live dealer options. Affiliates can promote this product to attract players interested in online gambling, with popular game providers like NetEnt, Pragmatic Play, and Evolution Gaming.

Sports betting Pin-Up Bet offers a comprehensive sportsbook covering popular markets like football, basketball, tennis, and eSports. Affiliates can target sports bettors by promoting live betting and pre-match betting options.

Virtual sports In addition to traditional sports, virtual sports provide a 24/7 betting experience with simulated games. Affiliates can promote this option to attract players interested in continuous gaming opportunities.

Other products The company also offers a variety of other iGaming products, including bingo, lottery, and scratchcards, providing affiliates with more ways to diversify their promotions and earnings.

Legal & compliance

Pin-Up Partners ensures that all affiliates adhere to strict legal and compliance guidelines. This helps maintain a trustworthy and legitimate affiliate program within international and local laws. Below is a breakdown of the key legal and compliance aspects of the program:

Terms and Conditions: All affiliates must agree to and comply with the Pin-Up Partners’ terms and conditions. These include rules about acceptable traffic sources, promotional methods, and the use of marketing materials. Affiliates are expected to act responsibly and transparently in their marketing efforts.
Compliance with Local Laws: Affiliates must ensure that their promotional activities comply with the gambling regulations in the target markets. This includes adhering to advertising guidelines, avoiding prohibited traffic types (such as incentivized traffic), and ensuring that promotions only target legal-age audiences.
Licensing Information: Pin-Up operates under a Curacao eGaming License, ensuring its operations are fully regulated and compliant with international gaming standards. Affiliates can confidently promote Pin-Up’s services, knowing they partner with a licensed and legitimate operator.
Data Protection and Confidentiality: Pin-Up Partners adheres to data protection laws to ensure the privacy and security of player information. Affiliates are not permitted to store or share sensitive data, such as logins or passwords, and must follow guidelines for protecting user privacy.
Responsible Gambling: The program promotes responsible gambling practices, and affiliates are expected to support this by including appropriate warnings and links to responsible gambling resources in their promotions.

Become a Partner

Target markets

The Pin Up casino affiliate program targets high-demand regions, allowing affiliates to promote iGaming products in lucrative markets. These regions include Eastern Europe, Latin America, Asia, CIS countries, Southeast Asia, Africa, and the Middle East. Affiliates can capitalize on the growing interest in online casino games and sports betting in these regions, tailoring their promotions to suit the preferences and regulations of each specific market.

🌐 Region	🤝 Target Countries
Eastern Europe	Kazakhstan
Latin America	Brazil, Peru, Chile
Asia	India, Bangladesh
CIS (Commonwealth of Independent States)	Azerbaijan, Uzbekistan
North America	Canada, Mexico
Middle East	Turkey

Advanced features of the Pin-Up Partners program

The company offers a range of advanced features designed to enhance the experience and success of its affiliates. These features provide additional tools and benefits that help affiliates maximize their earnings and streamline their promotional efforts.

VIP Program: Pin-Up offers a VIP program for high-value players, which affiliates can promote to increase retention and engagement. VIP players receive exclusive benefits, leading to higher lifetime value and, in turn, greater affiliate earnings.
API access: Affiliates can use API access to integrate more advanced tracking and reporting tools. This feature allows for better campaign customization and control, enabling affiliates to optimize performance based on real-time data.

Player insights

The company provides comprehensive statistics to help affiliates track their performance and player activity. Affiliates can access detailed reports covering traffic, player engagement, and earnings. The platform offers multiple sections dedicated to different data types, including traffic stats, promo performance, referral metrics, and player-specific insights.

On the General page, affiliates can view essential traffic data such as the number of visits, unique visitors, bets, winnings, and details related to the payment models. This report allows affiliates to monitor the overall performance of their campaigns by filtering the data through specific criteria like offers, GEOs, streams, and subaccounts.

The Players page provides in-depth information on each referred player. Affiliates can track player activity, including the player’s ID, location, signup date, last login, balance, and deposit history. Information on bets, winnings, withdrawals, and total income generated is also available. This level of detail allows affiliates to understand player behavior and adjust their strategies accordingly.

The platform includes options for cohort analysis and daily statistics for affiliates seeking more advanced analysis. Importantly, while player data is available on request, it complies with legal requirements, ensuring that sensitive information such as logins and passwords remains confidential and secure. This robust reporting system helps affiliates maximize their performance and earnings while complying with all necessary regulations.

Mobile focus

Pin-Up Partners significantly emphasizes mobile traffic, ensuring affiliates can effectively target and convert mobile users. Below is a detailed breakdown of the mobile-focused strategies and features offered by the program:

Mobile app features: Pin-Up Casino and Pin-Up Bet offer fully optimized mobile apps that provide a seamless user experience. These apps support various games, sports betting, and live events, allowing affiliates to promote a high-quality mobile product to their audiences.
Mobile-optimized marketing materials: Affiliates have banners, landing pages, and promotional materials designed to engage mobile users. These creatives are fully responsive, ensuring they perform well on smartphones and tablets.
Mobile traffic conversion strategies: Pin-Up Partners encourages affiliates to focus on mobile traffic due to the growing popularity of mobile gaming. Affiliates can capitalize on this by promoting mobile apps, running mobile-specific campaigns, and offering mobile-only bonuses to attract and convert more users.
Mobile tracking integration: The affiliate platform provides advanced tracking capabilities for mobile traffic. Affiliates can monitor and analyze the performance of their mobile campaigns, including app downloads, registrations, and player activity, ensuring effective optimization of mobile conversions.
High mobile conversion rates: Due to the ease of access and optimized interface, Pin-Up’s mobile platforms tend to have higher conversion rates than desktop versions. This makes mobile traffic a lucrative focus for affiliates aiming to maximize their earnings.

Start Earning

Monetization strategies for Pin Up affiliates

To maximize earnings in the program, affiliates must implement various strategic approaches tailored to their audience and traffic sources. Effective monetization strategies increase conversions and boost long-term revenue from player retention. Below are some of the key strategies that can help affiliates achieve success.

Targeting high-value players Affiliates can significantly increase their revenue by attracting high-value players—those who are more likely to make larger and more frequent deposits. This can be achieved by promoting exclusive bonuses, VIP programs, and tailored offers for high-stakes casino games or sports betting. Affiliates who can identify and target these players stand to benefit from higher commissions, particularly when utilizing the RevShare model, where earnings are based on ongoing player activity.

Leveraging multiple products The brand offers casino and sports betting products, allowing affiliates to diversify their promotions. By promoting multiple products, such as slots, live casino games, and sports betting, affiliates can appeal to a broader audience and cross-promote between casino and betting verticals. This strategy ensures that traffic from various interests and preferences is captured, increasing the likelihood of conversions across different segments of the player base.

Seasonal promotions Taking advantage of seasonal promotions is another effective strategy for Pin-Up affiliates. Major sporting events like the World Cup, Olympics, or popular seasonal casino promotions offer an opportunity to capture heightened interest and engagement from players. Affiliates should align their campaigns with these events to attract new players with timely and attractive offers. Seasonal promotions often come with enhanced bonuses, which can be an additional incentive for players to register and deposit.

Pin-Up company timeline

2016 – Pin-Up was founded, launching its online casino and sportsbook platform, focusing on offering a wide range of games and betting options.

2017 – The company expanded its reach, launching in various international markets and attracting a large customer base with its diverse offerings in casino games, sports betting, and promotional campaigns.

2018 – Pin-Up introduced new features like live dealer casino games and expanded its sportsbook, adding more events and markets for players to bet on.

2019 – Pin-Up Global continued to grow, integrating more payment methods and enhancing the platform’s mobile version, to ensure accessibility for users on different devices.

2020 – The company experienced rapid growth, especially during the global pandemic, as more players turned to online gambling. Pin-Up strengthened its infrastructure and security systems to handle the increased traffic.

2021 – Pin-Up launched its affiliate program and introduced several partnerships with leading software providers, increasing its game library and improving the player experience.

2022 – Pin-Up began entering emerging markets, focusing on Latin America and other regions where online gambling was gaining traction. It also introduced its app for Android and iOS, allowing for better mobile engagement.

2023 – Pin-Up Global started expanding into decentralized and blockchain-based gaming, incorporating cryptocurrency payments and betting options into its platform to cater to a broader audience.

2024 – Pin-Up Global continues to innovate by launching new features for responsible gambling, enhanced customer support services, and investing in new markets for further expansion.

📌 Fact	✏️ Details
Year Founded	2016
Number of Employees	3000+
Companies	Operates 15+ companies worldwide
Countries of Operation	Cyprus, Ukraine, Poland, Kazakhstan, Armenia, Peru, Malta
Growth	130% growth in headcount during 2022-2024

Connect

Awards & conferences

The company has been recognized for its outstanding contributions to the iGaming industry through numerous awards and regular participation in prestigious affiliate marketing and iGaming conferences. These events showcase the company’s leadership and commitment to fostering relationships with affiliates and staying at the forefront of industry trends.

Pin-Up has actively participated in leading industry events such as CPA LIFE 2019, where it made a significant impact by showcasing its affiliate program and networking with industry leaders. The company continued its presence at the London Affiliate Conference 2020, one of the most important gatherings for affiliate marketers in the gaming sector. That same year, the brand joined the SEMPRO Conference 2020 and ZM Conf, further solidifying its influence in digital marketing.

In 2021, Pin-Up participated in the Affiliate Grand Slam Dubai, a key event that allowed the company to explore new markets and connect with top affiliates and operators in the Middle East and beyond. Additionally, the company participated in KINZA’360, an event focused on affiliate marketing strategies and opportunities, enhancing its global presence.

At the SiGMA Europe Awards 2023, the brand was recognized with three prestigious awards: Responsible Gaming 2023, Outstanding Contribution of the Year 2023, and Industry Ambassador 2023. These accolades highlight the company’s dedication to promoting responsible gambling, its significant influence in the iGaming sector, and its efforts to support and engage with the affiliate marketing community.

Pros & cons of Pin-Up Partners

✅ High Commission Rates: Affiliates can earn up to 50% RevShare, among the highest commission rates in the iGaming affiliate industry. This allows affiliates to maximize their earnings by driving more traffic and conversions.
✅ Flexible Payment Models: The company offers a range of payment options, including CPA, RevShare, and Hybrid models, allowing affiliates to choose what works best for their traffic.
✅ Variety of Payment Methods: Affiliates can choose from various payment methods, including Visa/MasterCard, Skrill, Neteller, Bitcoin, and PayPal, ensuring convenient and quick withdrawals.
✅ Comprehensive Marketing Materials: Pin-Up provides affiliates with high-quality, localized marketing materials in multiple languages. This ensures optimal engagement and conversion across different GEOs.
✅ Dedicated Account Managers: Every affiliate is assigned a dedicated account manager who provides personalized support, campaign optimization tips, and quick assistance with any issues.
✅ Global Reach: The brand targets multiple high-performing regions, including Eastern Europe, Latin America, and Asia, offering affiliates access to a wide, lucrative market.

❌ Admin Fee: A 10% admin fee is applied to commissions, which can reduce affiliates’ overall earnings.
❌ 30-Day Cookie Length: The cookie duration is 30 days, shorter than other affiliate programs. Affiliates may miss out on commissions if players convert after this period.
❌ Restricted Countries: Pin-Up does not accept traffic from several countries, including major markets like the USA, United Kingdom, France, Netherlands, Spain, Italy, Portugal, Australia, Cyprus, and Israel. This limits the reach of affiliates targeting these regions.

Conclusion

The Pin-Up offers affiliates an excellent opportunity to succeed in the competitive iGaming market. With a wide range of products, flexible commission structures, and strong support, affiliates can expect to earn significant revenue by promoting Pin-Up Casino and Pin-Up Bet. Whether targeting high-value players or focusing on mobile traffic, Pin-Up Partners provides the tools and resources to maximize your success.
Join

FAQ

1️⃣ What is the PinUp affiliate program?

The program is a marketing platform that allows individuals and companies to promote Pin-Up’s iGaming products, including Pin-Up Casino and Pin-Up Bet. Based on player activity, affiliates earn commissions by driving new players to these platforms.

2️⃣ What commission models does the program offer?

The company offers multiple commission models, including RevShare (30%-50% of net revenue), CPA ($20-$50 per new player), Hybrid (combining RevShare and CPA), and a Subaffiliate model that allows earning from referred affiliates.

3️⃣ How are payments processed in the Pin Up partner program?

Payments for CPA deals are processed twice a month, while RevShare payments are made upon request and processed within 3 business days. Affiliates can choose from various payment methods, such as Visa, Skrill, Neteller, Bitcoin, and PayPal.

4️⃣ How do I join the PU-Partners?

To join the Pin-Up Partners, fill out the registration form, submit your application, and wait for account moderation. After approval, a dedicated account manager will assist you with onboarding and setup.

5️⃣ What kind of support does the PU Partners provide?

The program offers dedicated account managers, 24/7 email, Skype, and Telegram support, and access to marketing materials, educational resources, and real-time statistics for optimizing campaigns.